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The Art of Selling Safety

In this article, Patrick Karol explains the perspective of “selling” safety through three essential components: Vision, Knowledge, and Heart and exemplifies three strategies that have worked.

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To be an effective safety professional, you often need to influence without authority. This means you need to strengthen your ability to sell security. The term “selling” often has a negative connotation, but at its core, selling is about influencing behavior.
When we connect safety that way, we can change attitudes, processes, and decisions at all levels of the organization. Have you ever thought about safety like that?
In this article, Patrick Karol explains the perspective of “selling” safety through three essential components: Vision, Knowledge, and Heart and exemplifies three strategies that have worked during his years of experience.
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À propos de l'auteur

Patrick Karol
Patrick Karol, CSP, SMS, CIT is an independent safety management consultant specializing in safety leadership workshops and motivational speaking. Pat’s safety career began as a front-line supervisor with safety as a collateral duty and today involves advising organizational leaders on risk reduction strategies. His experience includes 25 years in the corporate safety departments of two Fortune 200 companies and the federal government. He is the author of Selling Safety, Lessons From a Former Front Line Supervisor. He can be contacted through patjkarol@karolsafety.com or www.karolsafety.com.

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