"With SoftExpert's solution, we achieved an impressive gain of over 50% in agility, as the system itself follows up with the people involved in tasks through automated notifications. Additionally, we reduced response and service time to customers by about 50%, along with ERP integration."

Sidnei Marcelo Moreira de Matos, IT Manager at Krona

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Standardization and Optimization

100% of indicators centralized for strategic monitoring

Lean Culture

50% faster customer service and response

Continuous Improvement

Automated management with follow-ups and ERP integration

Krona

The Krona Group is the driving force behind five major brands: Krona, Viqua, Elleve, Novii, and Top-max. It manufactures pipes and fittings for cold water, hot water, and sewage installations, as well as hydraulic accessories, linear and hidden drains, electrical solutions, and irrigation systems, totaling around 2,500 items in its portfolio. The company operates four manufacturing plants in Joinville/SC, two in Blumenau/SC, one in Marechal Deodoro/AL, and one in Aparecida de Goiânia/GO, running continuous operations to deliver high-quality solutions across Brazil and abroad.

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Seeking performance management through KPIs

The Krona Group aimed to structure a high-performance KPI management system by implementing the Balanced Scorecard (BSC) methodology. The goal was to integrate all key indicators defined in the company's strategic planning map and track performance and progress through dynamic dashboards.

"We wanted to map out perspectives, strategic objectives, and indicators based on the methodology of Fundação Dom Cabral and Lean Manufacturing," explains Sidnei Marcelo Moreira de Matos, IT Manager at Krona.

In terms of process management, Krona needed to eliminate manual and external controls to record all stages and actions in the product returns process within the company. The objective was to replace these manual processes with an automated management system.

To meet this challenge, the company invested in the SoftExpert Excellence Suite, which plays a central role in Krona's three-layered structure: Operational, Tactical, and Strategic.

Enhanced management with BSC and digitalized processes

With SoftExpert’s technology, the company improved its routine management and performance indicators.

The tool helped consolidate Lean principles within Krona. Now, all projects, action plans, and KPIs are centralized in a single environment. With the solution, the company standardized and optimized processes for problem analysis and interpretation, ensuring close monitoring of critical items.

"We have advanced important steps toward management excellence by creating routines that allow us to approve projects based on relevance, priority, payback, and cash flow impact. The goal is to prioritize projects with the highest financial returns. Our entire strategy is structured within SoftExpert’s Performance Management solution," emphasizes Matos.

In terms of process management, Krona eliminated external and manual controls and now registers and manages all stages and actions of the returns process within the SoftExpert tool.

"With SoftExpert's solution, we achieved an impressive gain of over 50% in agility, as the system itself follows up with the people involved in tasks through automated notifications. Additionally, we reduced response and service time to customers by about 50%, along with ERP integration," highlights Matos.

Furthermore, SoftExpert Suite helps Krona comply with the Brazilian Program for Quality and Productivity in Housing (PBQP-H).

"PBQP-H ensures that our products meet standards that align with societal expectations. The tool helps us secure the PBQP-H certification, as the processes associated with this program are also managed within the system," says Matos.

"The biggest benefit of SoftExpert's solution was the centralization of all key indicators in one place, enabling faster analysis and more accurate decision-making," adds Jonatan Faust, Krona’s Production Manager.

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