Seven mistakes to avoid when integrating new product development processes

The seven common mistakes and the best practices for integrating processes.

About the content

As companies experience maturity in some areas of their new product development (NPD) processes or portfolio management, they often begin to recognize gaps in other areas. This is actually good news and a normal part of any organization’s growth and development. In this article, the author will discuss the evolution of full architecture of new product development processes, the seven common mistakes and the best practices for integrating processes.
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About the author

Paul O'Connor
Paul O'Connor founder and managing director of The Adept Group, has been a major force and a creative voice in the field of new product development (NPD) for 25+ years. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD, and is a leading expert on product line roadmapping. He currently teaches a wide range of master courses and workshops, and consults for a variety of clients across the globe.

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