"The initiative has been essential in consolidating the SER+ program onto a single platform, making it easier to implement the Excellence Project while boosting idea generation within the Kaizen methodology. It has also streamlined processes and greatly enhanced efficiency, supporting our ongoing commitment to continuous improvement."
Luiz Renato Gobbo, Director of Excellence at Raízen.
Digital Transformation in the Ser+ Program
The solution, combined with AWS cloud, empowered idea submissions for the continuous improvement program.
Significant gains in efficiency
Raízen scaled from 22,000 to 70,000 implemented ideas, increasing the number of improvement projects to over 1,900.
Culture of innovation and collaboration
The solution fostered a culture of innovation, collaboration, and engagement, enabling Raízen to monitor metrics in real-time.
Raízen
Raízen is one of the largest energy companies in the world and a global leader in bioenergy. It operates as an integrated company, with activities ranging from the production and commercialization of ethanol, sugar, and electricity from biomass to fuel distribution through a network of over 8,000 fueling stations. With 35 bioenergy complexes, two lubricant plants, one refinery, and a diverse renewable energy portfolio, Raízen employs over 46,000 people and generates annual revenue exceeding R$ 220 billion.
Raízen boosts gains and reduces incidents with SoftExpert in Ser+ Program
Raízen, one of the world’s largest renewable energy companies and a global leader in bioenergy, operates an extensive portfolio of fuels and services, including over 8,000 fuel stations and 35 bioenergy complexes. Committed to continually enhancing efficiency and safety across its operations, Raízen launched the Ser+ continuous improvement program, rooted in Kaizen principles, to encourage employees to propose ideas that drive improvements in areas such as health, safety, environment, finances, performance, and governance.
Initially, however, ideas were submitted on paper, which limited employee engagement and made tracking and reviewing suggestions time-consuming and error-prone. To overcome this challenge and boost participation, Raízen transformed the Ser+ program by digitizing its suggestion workflow using the SoftExpert Suite, in partnership with AWS. Now, employees can submit improvement ideas directly from their smartphones, with suggestions automatically routed to coordinators and managers for approval based on potential impact. The platform also enables real-time monitoring of key metrics, like idea approval rates and individual employee performance, fostering a culture of innovation and collaboration.
The results have exceeded expectations: digital transformation scaled Raízen’s captured and implemented ideas from 22,000 to 70,000, with over 1,900 improvement projects launched. Raízen also saw a 58% reduction in incident rates, zero accidents in certified areas, and improvements across 4,500 workspaces. This advancement has positioned Ser+ as a cornerstone of Raízen’s innovation efforts, underscoring how technology can drive real gains in safety, efficiency, and engagement.
Curious about how Raízen and SoftExpert are pioneering innovation in the energy sector? Watch this inspiring video for all the details: Watch the video
